Archer Coaching

Coaching you on your path to joyful abundance.

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What Does Archer Coaching Offer?

Feb 12

Posted by Laura in business, choice, clarity, Coaching, Coaching Week, Making an impact, Path, performance, speaking, success | 1 Comment

In honor of International Coaching Week, February 6 through 12, I am posting a series of short articles about coaching.

Day 7: What Does Archer Coaching Offer?

Archer Coaching offers professional coaching and development services provided by Laura Poole, ACC. This blog post details some of what I provide, my mission and vision, and my target clients.

Vision

I have a vision of engaged communities where people are fulfilled by meaningful work and live balanced, joyful lives in alignment with their values.

Mission

To achieve my vision, I provide coaching to motivated professionals who seek to create a meaningful career path (whether that’s moving forward, moving up, or moving on) and balance their work with the other aspects of their lives in a joyous and sustainable way.

Ideal Clients

I enjoy coaching working professionals in all fields and at all levels. I choose to work with motivated people who want to create significant, purposeful work and make sure it is balanced with the rest of their lives, so the whole picture is one of joyful abundance. I frequently work with the self-employed, knowledge workers, creative people, entrepreneurs, and managers (not just executives).

Individual Coaching

The core of Archer Coaching is working with individuals. I provide a variety of ways to support clients, including half-hour and hour-long phone and Skype sessions, in-person sessions, and email check-ins. Anyone can try a complimentary sample session to explore whether coaching is right for them. I offer packages of sessions that include a la carte (purchased individually, used as desired by client) or regularly scheduled twice a month or four times a month. I have a large variety of exercises available to support clients, including a Life Plan overview and a Values Elicitation tool.

Energy Leadership Index

A powerful tool for personal insight and growth is the Energy Leadership Index assessment from iPEC. Laura is a Master Practitioner of this tool and can help you take the assessment, debrief and explain the results, and work with you (through the Energy Leadership Development System) to develop a personally effective style of ideal leadership. See the Energy Leadership pages on this site for more information.

Group and Team Coaching

Laura is also trained in providing team coaching. If you have a work or community team that is moving toward a common goal, consider what coaching for the group can accomplish. Team coaching uses coaching principles to tap into the synergistic “group think” and engage all the members, allowing creativity to flow, new thoughts and possibilities explored, and more to be accomplished.

Corporate Coaching

Through my affiliation with Roving Coach, I offer on-the-job coaching to corporate clients. In this exciting model for in situ coaching, I am available on site or virtually to any employee of a company who contracts with Roving Coach. I provide half-hour focused sessions as needed, on any issue the worker feels moved to get support for. (For more information about Roving Coach, go to their web site.)

More

In addition to core coaching services, I also offer workshops and seminars (see Speaking page for prepared topics), as well as articles (available at Ezinearticles.com) and other writing. I have a recorded teleclass on Life Balance available (see Products page), and a book coming out in mid-year 2011, Effective Coaching, 2nd edition (for managers, from McGraw-Hill).

Interested in learning more about Archer Coaching’s services? Contact Laura for more information or to schedule a complimentary session!

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My Path to Coaching and My Approach

Feb 11

Posted by Laura in Appreciation, balance, business, change, clarity, Coaching, Coaching Week, Communications, difference, Dreaming, education, experience, Making an impact, Path, Purpose | No Comments

In honor of International Coaching Week, February 6 through 12, I am posting a series of short articles about coaching.

Day 6: My Path to Coaching and My Approach

My path to becoming a coach was rather roundabout. I have an established career as a professional book copy editor, and for a while I had my own direct sales business as well. After a particularly grueling quarter with some difficult projects and a lot of extra work, I was exhausted and extremely frustrated. I felt like I was doing the same old thing over and over! I started thinking about what I really wanted, and I began to realize that I wanted my work to make a difference in the world and have an impact in people’s lives. I was getting tempting little tastes of it here and there, and I decided to ramp that up! The only problem was, I wasn’t sure what path would allow me to do that. Should I find a job somewhere? Go back to school? Try something entirely different? At that point “keep doing what I’m doing” was not an attractive option!

In what turned out to be a life-changing meeting, I attended the national conference for my sales company and met a wonderful trainer. I was struck by her enthusiasm and creative ideas, so I made a point of going up to her and asking point-blank if there was any way I could work for her! She said, “I need coaches with your sales experience” (to coach other direct sellers). Ding ding ding! The more I thought over this option, the more appealing it became. I could use my communication skills, combine them with my desire to work with people, and really help clients transform their lives for the better!

My new mentor insisted I take an ICF-accredited coach training course, and I’m so glad I did! I learned the foundation of true coaching: supporting the client to unlock his or her own genius! I’ve been able to work as a coach since 2007, and immediately loved it. In 2008 I started Archer Coaching, my own coaching practice, for working with professionals to create a meaningful career and a balanced life. In 2010, I earned my Associate Certified Coach credential from the International Coach Federation and began working with Roving Coach to offer coaching in corporations.

My approach to coaching is simple: I believe the client is whole, resourceful, and wise. My job is to help unleash a client’s inner genius by asking the right questions, providing a new viewpoint, and supporting him or her on the path to achievement. I am constantly amazed at what people can create, and how they make things happen in their lives. It’s an honor and a privilege to be a part of that. Coaching as a career is an excellent fit for my natural enthusiasm, optimism, curiosity, and desire to learn.

Tomorrow: What Does Archer Coaching Offer?

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Are You Coachable?

Feb 10

Posted by Laura in business, change, choice, Coaching, Coaching Week, definition, Dreaming, experience, Goals, Mindfulness, momentum, openness, Path, planning, success | No Comments

In honor of International Coaching Week, February 6 through 12, I am posting a series of short articles about coaching.

Day 5: Are You Coachable?

One of the first things I learned in my coach training is to work with the willing. Not everyone wants or is ready for coaching. Those who want coaching might not be very coachable. The people who get the most out of coaching have a certain set of characteristics. If you’re interested in coaching, ask yourself the following questions to find out if you would truly benefit (coachable people will answer “yes” to most or all).

Do you have a compelling vision and a clear goal?

Do you know what you want? If you aren’t sure what you want, it is difficult (or impossible) to create it. There’s only so far you can go before you’ll get stuck. If you have a vague idea, spend some time crafting your vision of how you want things to be. When you have a clearer picture, you will be ready for coaching. If all you can think is “I just want it to be different than it is now!” or “I don’t want this!” then definitely spend some time imagining what “different” might look like and how you do want things to be! Coachable people have a specific, positive goal or vision in mind, from a short-term project to a big picture.

Are you future-oriented?

Coachable people are ready to move forward. They may learn from the past and take lessons from the present, but they do not allow themselves to wallow in the existing story. They aren’t so much trying to figure out why things went wrong or how they got here as they are trying to build a new future.

Are you open to change and growth–quite possibly beyond your comfort zone?

Coaching is about creating change. Getting what you want and crafting the life you envision requires change, sometimes quite a lot of it. Change leads to growth; growth leads to transformation. Change can be scary. You must be open to it to benefit from coaching. If you aren’t truly interested in change, then coaching isn’t for you.

Are you open to honest feedback?

Can you learn and grow from feedback? In the process of coaching, you’ll get honest feedback, sometimes from the coach, sometimes from other people, and often from yourself as you plunge the depths of your own knowledge and wisdom. Criticism stings (and we can be very hard on ourselves), but constructive feedback can shape your path in a positive way. Can you handle feedback, accept it, and move forward in wisdom?

Are you ready to work?

Coaching can open doors, create opportunities, and help you chart your path. No one can walk that path but you, and it requires taking action. The work may be spiritual, mental, emotional, physical, or all of these things. If you are passive and expect change to come to you, then you won’t get much out of coaching. If you expect that the mere fact that you are being coached will change everything, you will be disappointed. If you don’t put in the effort, you won’t see the reward. You should be ready for change, and you should be ready to make it happen.

Are you focused on something within your control?

A key to coaching is to be sure that you are focused on something within your control to do something about. You cannot change things like time, the laws of physics, and other people. People waste a lot of energy trying to change or influence things they can’t control (for instance, how someone else treats them). If you focus on yourself and your own thoughts, feelings, and actions, you will be able to make real change in a significant way. Through coaching and vision work, you can then imagine and notice how your individual changes might have ripple effects in those around you and the world at large.

Are you ready to invest time, energy, and money in coaching to get results?

Creating the future you want takes effort and work. It also takes time, thought, energy, and, yes, money. Coaching can be a valuable tool to help you get what you want, but it will only work if you feel your goals are worth the investment. Studies are showing that the return on investment for coaching (in business) is three to seven times the dollar amount spent. Instead of looking at coaching as an added cost burden or luxury expense (as many do), look at your goals and your life and ask this: “Am I worth it?” Coaching is an investment in yourself.

You may not be a good candidate for coaching if one or more of the following is true for you.

  • You’re looking for a quick fix or easy answers
  • You just want to complain or get validation for what you’re already doing (even if you’re taking no action at all)
  • You tend to avoid taking responsibility (“It’s not my fault!”), pointing a finger of blame at other people and things
  • You don’t really want to change
  • You’re focused on things that aren’t within your control (other people’s behavior and actions)

If you’re willing to let go of these things, you might be ready for coaching.

Tomorrow: Laura’s Path to Coaching and Her Approach

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How Do People Use Coaching?

Feb 9

Posted by Laura in balance, business, change, choice, clarity, Coaching, Coaching Week, definition, Goals, Path, performance, planning, public speaking, relationship, success, time management, Uncategorized | 1 Comment

In honor of International Coaching Week, February 6 through 12, I am posting a series of short articles about coaching.

Day 4: How Do People Use Coaching?

People can seek coaching for support in nearly every aspect of their lives. A general “life coach” or “business coach” may help a client focus on many or all aspects life or business. In a sports metaphor, a head coach, someone who oversees all aspects of the game and team, is like a life coach.

Many coaches have a specialty, or niche, and focus on helping certain kinds of people (e.g., executives, entrepreneurs, speakers, direct sellers) or address certain aspects of life (e.g., relationships, life balance, communication). A specialist coach still connects to the whole client and doesn’t work totally in isolation on one particular area. In a sports metaphor again, a specialist coach might be someone who works with basketball players only on their free throws, or a putting coach for golfers.

Clients may come to coaches with the desire to create change in one or more of the following focus areas (and many others!):

  • Career advancement
  • Career change and job seeking
  • Life balance
  • Management and executive skills
  • Starting or growing a business (including marketing)
  • Time management/productivity
  • ADD support
  • Improve communication (including presentation and professional speaking)
  • Organization
  • Relationships (including parenting)
  • Self-esteem and self-confidence
  • Handling a specific issue
  • Problem solving
  • Financial planning
  • Spiritual growth
  • Health and wellness

I’ve you’re consider hiring a coach, but are not sure what to use a coach for, ask yourself these questions: What one aspect of my life could benefit from some coaching? What one area of my life, if I improved it, would improve all the other areas?

A lot of people think that coaching only comes into play for big-picture life or career issues. Did you know that coaching can also be supportive of a single particular project or a short-term goal?

Just about anything you can imagine that has a timeline for completion can benefit from some coaching attention!

  • Writing a book
  • Creating a business plan
  • Developing a workshop or speech
  • Training plan for a triathlon
  • Losing a set amount of weight
  • Starting a club or community group
  • Planning a wedding or other large event
  • Completing college or graduate school
  • Job search
  • Work projects, such as creation of an action team or development of a program
  • Earning tenure at a university
  • Increasing sales in a single quarter
  • Marketing planning and implementation

Imagine what might be possible if you had focused support and energy around a single project. What could you achieve?

Tomorrow: Are You Coachable?

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A Coach’s Education

Feb 8

Posted by Laura in business, choice, clarity, Coaching, Coaching Week, Communications, confidence, education, experience, momentum, Path, performance, training | 3 Comments

In honor of International Coaching Week, February 6 through 12, I am posting a series of short articles about coaching.

Day 3: The Education of a Coach
Currently, coaching is not a regulated field the way social work, therapy, and counseling are (requiring training and degrees, certification, and even licensure). Anyone can call themselves a coach, and many do so, even if coaching isn’t quite the right term for what they do. There is no required training to be a coach.

The International Coach Federation is a voluntary organization that has established core principles for training, as well as a code of ethics and credentialing levels for coaches. When seeking a professional coach, look for one with at least some training, if not certification and credentialing.
Anyone interested in becoming a coach (or learning how some coaches are trained) should go to the ICF Web site and look for Accredited Coach Training Programs (ACTPs).

To be accredited by the ICF, a coach training program must have a minimum of 125 hours of coach-specific training on the ICF Core Competencies and the ICF Code of Ethics, a minimum of six observed coaching sessions with an experienced coach, and a comprehensive final exam. A tip for clients seeking coaching: look for a coach who has completed some sort of training, preferably an ACTP.
Once a coach has completed an ACTP, he or she becomes eligible for credentialing through the ICF. There are currently three levels of credentials available to coaches: Associate Certified Coach (ACC), Professional Certified Coach (PCC), and Master Certified Coach (MCC).
For the ACC credential, the coach must graduate from the ACTP, have a minimum of 100 coaching hours and at least 8 clients, get letters of reference from experienced coaches, and more. For PCC, the applicant must have graduated from an ACTP, have 750 coaching hours and at least 25 clients, and more. For MCC, the highest level, the coach has 2,500 coaching hours, at least 35 clients, and more.
I completed an ACTP through Erickson College (The Art and Science of Coaching). When I completed modules 1-4, I earned the title of Certified Professional Coach. I then completed module 5 and earned the title Erickson Certified Professional Coach. I maintain professional membership in the ICF, which means (among other things) that I abide by their Code of Ethics. In April 2010 I applied for and was awarded my ACC credential from the International Coach Federation.
There are also accredited continuing coach education units, which help coaches grow in their skills (and are required for higher levels of credentialing). I have taken a course in Coaching Team Thinking and Innovation (from Erickson) as well as Energy Leadership Training from iPEC and am now a Master Practitioner of the Energy Leadership Index assessment. An early commitment I made to my career was to have regular continuing education so that I can grow as a coach and serve my clients with more tools.

Tomorrow: How Do People Use Coaching?

Questions about coach training? Leave a comment or contact me!

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Successful List Making

Jan 11

Posted by Laura in balance, business, experience, Goals, momentum, Path, performance, planning, practice, Resolution, time, time management | 1 Comment

A lot of clients (and friends and colleagues) come to me seeking coaching and advice on time management. In a world where we are always on the go, we seem to seek ways to get even more done. We feel guilty if we unplug for a while, and we feel frustrated if we spin our wheels without getting anything accomplished. Some people get plenty done, but realize they are just “keeping up” without spending time and effort building for the future. The feeling of being frazzled, worn out, and unproductive seems common.

In the course of my coaching training, reading, learning, and life experience, I’ve come across multiple ways to manage tasks and get more done. I don’t claim to use all of these techniques, but I do use quite a few of them. I thought I’d share them now and then on this blog. Today’s tip: maximizing your list(s) of tasks for success.

Lots of people make lists of tasks to get done. These can take many forms: online task trackers, lots of sticky notes, a notebook, scraps of paper, scribbles on calendars. If lists work for you and keep you organized, then by all means, keep using them! Consider some of the following techniques.

Mindset key: Lists (and calendars) are made so that you don’t have to remember everything. Write it down, and then the list does the remembering for you. This allows you to think more about how you want to accomplish the task (and other more forward-moving thoughts), rather than creating anxiety around trying to remember the daily nitty-gritty of what you are supposed to do.

1. Keep a daily short to-do list.

Research has shown that productive people who keep lists do it in a certain way. First, the daily list is relatively short: No more than 5-10 items that are the top priorities of the day (I personally try to keep mine to 5-6 items). This keeps the list manageable. Ever had that feeling of looking at your to-do list and thinking “I can’t do all of this, so I’m not going to do any of it!”? That can happen if your list is massively long. Keep your daily list short and doable. If anything does not get accomplished on that daily list, you can move it to the next day’s list.

  • Slightly silly bonus tip: I love to start my list with something either super-simple or something I’ve already done, like “drink coffee” or “make list.” That way, I can cross it off right away. It seems silly (and folks often laugh when I tell them this!), but it gives me a sense of momentum and satisfaction! “There, one thing done, on to the rest!” (I happen to know I’m not the only one who does this.)
  • Another bonus tip: Put a variety of “small” and “larger” items on the list. For instance you might have “Call doctor to schedule physical” and “Work on slide presentation” on the same list. One task will take a minute or two, the other might take an hour or more. Mix it up. If you have only one major task for the day (“clean the house”), consider breaking it down (dust living room, vacuum upstairs, dishes, laundry, tidy family room).

2. Make the to-do list the day before

The second key to maximizing your daily list is to make it at the end of the day before (or the end of the workday). A lot of people like to start their day with the list, but making it the day before you need it takes advantage of something very powerful: your subconscious brain. If you write the list, and then sleep on it, your subconscious works on the tasks for you while you sleep. Ever woken up in the morning and just knew the solution to a problem, or knew the correct decision in a difficult situation? It’s like that. You might be amazed at how much you can get done if you start making your list at the end of the day.

  • Bonus tip: If you also keep a planner or calendar, consider combining your end-of-the-day list making time with a few minutes of calendar review. This will help you make reasonable lists for each day, because you’ll be aware of, say, how many appointments you might have coming up that take away from your productive time. You might also realized you have to buckle down for a few days because you have several days coming up that have little or no availability. Alternately, if you have loads of time for productive work, you might choose to schedule things that are important for future growth but don’t have a rigid, close deadline.

3. Keep master lists that are longer.

If you like to keep lists of “all the things” you have to do, that’s perfectly fine! Your daily list should be short and sweet, but you can refer to a master list—with categories and subcategories, if needed. Some people like to organize lists like “house items,” “business tasks,” “long-range planning,” and so on. However you like to have longer lists available, make use of them. Check with them now and then to see what you can cross off.

  • Bonus tip: If you keep longer lists, then make sure some of them are keyed to your long-term goals and not just your immediate tasks. For instance, if you have a New Year’s resolution to learn more about personal finance and investing, your master list might include getting some books on personal finance, creating a budget, finding opportunities to save or earn more money, taking a class in investing, meeting with an investment advisor or financial planner, and so on. These may not be red-hot “do it NOW!” items, but they should appear on your lists at some point.

4. Digital or paper?

Some of us love the feel of paper and writing something down. Others are all digital, all the way. There are advantages to both, of course, so my advice is: if what you’re doing works, then stick with it! (I personally use both.) There are many ways to use paper lists–notebooks to sticky notes to special note paper designed just for lists! A benefit to paper lists is the sense of making it “real” as you write it down, and the satisfaction of crossing something off when you’ve done it. Digital options also abound: from Web-based, to software, to smartphone options, you can find something to suit your needs. A benefit to digital list making is that you can set alarms and deadlines to keep you on track and integrate them with your digital calendar, if you use one.

Mindset tip: Remember to celebrate what you get done! Too often we look at our lists and say “wow, I didn’t do X, Y, and Z” and forget what we did accomplish. Notice and celebrate what you do, and reward yourself if you like!

Resources

  • David Allen has written two excellent bestseller books: Getting Things Done and Ready for Anything, about stress-free productivity.
  • A good online to-do list with some fairly sophisticated features (free, or upgrade to paid account) is Toodledo (there’s an iPhone app for this as well).

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New Year’s Revolution

Dec 20

Posted by Laura in balance, blessing, business, choice, clarity, confidence, failure, Goals, holiday, Mindfulness, motivation, Resolution, success | No Comments

(Note: this is a reprint, with a few updates, from last year’s post about New Year’s Resolutions.)

The calendar year is nearly finished, with a new one looming immediately. Your thoughts might be turning to New Year’s resolutions. I’ve heard many people say, “I don’t make resolutions, since I never keep them, so then I don’t feel guilty.” Others make a lot of resolutions and then keep one or two. Some might make resolutions and then promptly forget them. And some use the opportunity of New Year’s resolutions to make a real change in their lives.

I am a fan of resolutions! I feel that if they are made properly, with the right mindset and with an action plan, they can help a person grow. So here, without further ado, is my completely unofficial handy-dandy guide to make a resolution that you can (more likely) stick with.

1. Ditch any thoughts that begin with “I should,” “I ought to,” or “I really need to…” If you’re nagging yourself before even making the resolution, your chances of keeping it are pretty low. (See Shoulda, Coulda, Woulda for better tips on self-motivating talk.)

2. Ask yourself: “What do I want more of in my life?” and “Where can I grow?” Asking yourself a question like this will lead to you being more likely to stick to a goal. Instead of just “denying” yourself something (quit smoking, stop biting your nails), commit to something positive! For instance, if you want more joy in your daily life, you might resolve to do something you really enjoy once a week, like playing golf or watching a movie in a theater. If you do want to do something like lose weight, you can put it in a positive framework, perhaps by saying, “I resolve to improve my health and wear a size 8 by end of next year.”

3. Make your resolution SMART: specific, measurable, achievable, realistic, and time-limited. If it doesn’t meet these criteria, then it’s not likely you will achieve your goal. Remember, your resolutions (like all your goals) should be something within your control! Resolving to win the lottery is useless, as that is not in your control. Resolving to buy a lottery ticket every week certainly is in your control.

4. Ask yourself the critical follow-up question: “How will I achieve this?” This is the lynchpin that can keep your goal linked to reality. A pie-in-the-sky goal like “I resolve to make a million dollars this year” doesn’t do anything for you if you don’t have a plan for achieving it. Follow up a good resolution with a plan for action! For instance, if you resolve to shave 10 points off your golf game, you might create an action plan that involves some lessons with a pro, more time at the driving range, and watching some videos to help you improve your putting.

5. Put it on paper. Write down your resolution; and put action benchmarks in your planner, so you can check in throughout the year. When you write something down, it becomes more real to you. Writing something is a deliberate act, and little more mindful than just saying something out loud. You can also make a “dream board” with pictures of your achieved goals, to help motivate you.

6. Get some accountability! Got a buddy with the same resolution? Check in with each other! This works particularly well if you want to learn a new skill (take a class together, practice together) or do something like lose weight (gym buddies) or stop smoking (support group).

Always remember, you don’t have to wait until January 1 to get started on a new resolution. There are new years starting every day! Some notable new years include Chinese New Year (lunar new year), which is on February 14, 2010; several cultures celebrate new year on the vernal equinox. There is also Rosh Hashanah (Jewish new year), Samhain (Celtic new year), and of course, your own birthday.

Anyone want to share their resolutions in the comments? I’m always intrigued! In the interest of full disclosure, I’ll share three of mine from 2010, with updates.

1. I resolve to work hard on my business so that my average monthly income doubles. [I did manage to achieve this a couple of times!]
2. I resolve to work on and complete at least one monk’s cloth embroidery project. [Ok, I didn't do this. I had no accountability on it, though.]
3. I resolve to cook a real meal every other week (husband agreed to do the same!) [Started out well, but this was perhaps overly ambitious for me.]

I’m still working on my 2011 resolutions. I have some major changes coming up next year, primarily the birth of my first child in early March-ish. I think my resolutions will focus on navigating change and growing into my role as a mom.

What are your resolutions? How do you keep them?

Want to turn your resolutions into reality? Check out my special package for launching your success in 2011: four one-hour coaching sessions at a discount price!

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Solopreneur Magic: Making the Most of Downtime (part 2)

Nov 29

Posted by Laura in business, change, choice, clarity, Communications, Creativity, education, Goals, momentum, performance, planning, practice, professional image, public speaking, speaking, success, time, training | No Comments

(A continuation from part 1.)

I have been self-employed for nearly 14 years, running a variety of businesses over that time. One thing I have noticed is that work seems to come in waves. Sometimes I’ll have tsunami of projects, other times just a trickle. I know I’m not alone in this. It can often be feast or famine. So what can you do to build your business if you don’t actually have billable work in hand? Plenty, it turns out! Over the years, I’ve learned to look at “downtime” as a gift to take advantage of. Check out the following ideas.

5. Learn something. Downtime, even just a few hours, is a terrific time to break out those CDs or MP3s you picked up at a conference or online but haven’t listened to yet, find some books and online training, or read that pile of magazines. It’s important to stay current in your field. You’ll have the time–so open up your mind, and get ready to learn some fabulous new techniques and ideas! Load up your e-reader or your iPod, or go to the library. If you don’t have a pile of stuff waiting for you, go online to professional associations related to your business.

Bonus tip: When reading, have a notebook handy. If you get inspired by an idea, you can write it down, with reference to where you read it. Then you have a “hot list” of ideas and thoughts that you can refer to without flipping through a pile of material trying to find it again. This can be quite useful when you’re searching for blog, article, or speech topics (see tip 7). Alternatively, keep some sticky-note flags available so you can highlight key ideas in a book or magazine.

6. Update your online presence. You may well have a daily or weekly practice of time set aside to maintaining your Facebook Fan page (or personal page), LinkedIn, Twitter, any Ning networks you are a member of, and your website, among others. Downtime is a great opportunity to make major updates and changes. LinkedIn particularly is constantly adding new features; take a little time to create a company profile, update your personal profile, find some new groups to join, and ask and answer questions. Write those new pages for your website like you have been thinking about, update your profiles on other sites, add more content where you can.

Bonus tips: With a tool like HootSuite, you can write a bunch of status updates and tweets and schedule them to go out in the future, instead of all at once. If you use WordPress for your website, you can “draft” pages before publishing them, giving you time to work them through carefully and thoughtfully.

7. Get writing. Write some blog posts, newsletters, articles, speeches, even books. When you make your expertise available, you establish yourself as an authority in your subject and offer valuable content to potential customers and clients. Downtime is a great opportunity to let your creative juices flow. Many blogging platforms allow you to schedule the release of your blog posts in advance (one colleague of mine has a year’s worth of weekly posts already scheduled!). You can easily turn blog posts into articles and publish those on your site (or at a site like ezinearticles.com) or submit them to relevant publications. If you have a regular newsletter, you can start prepping future issues to save you time. Finally, you can turn blog posts and articles into speaking presentations (if you have the communication skills), which is a terrific way to build your business. If you have several blog posts, articles, or presentations on a related topic, you have the bulk of a book (or ebook) written.

Bonus tip: Many social media platforms will link to your blog so that when you publish a new post, it is automatically imported to that platform.

8. Renew connections and make new ones. Business downtime is a great time reestablish your professional connections and make new ones. Have lunch, coffee, or meet up with your colleagues and strategic partners. Go through that pile of business cards and connect online (with social media) and in person. Follow up with potential opportunities by calling, sending a hand-written card, or connecting in another way. Find some networking groups to visit and meet new folks.

Bonus tip: Whenever you receive a new business card from a connection, write a note on the back–where and when you met, any key conversation tips you had, when to follow up, or whatever you need to remember the person by more than just a card!

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Solopreneur Magic: Making the Most of Downtime (part 1)

Nov 26

Posted by Laura in business, Creativity, education, experience, Goals, momentum, performance, planning, practice, time | 1 Comment

I have been self-employed for nearly 14 years, running a variety of businesses over that time. One thing I have noticed is that work seems to come in waves. Sometimes I’ll have tsunami of projects, other times just a trickle. I know I’m not alone in this. It can often be feast or famine. So what can you do to build your business if you don’t actually have billable work in hand? Plenty, it turns out! Over the years, I’ve learned to look at “downtime” as a gift to take advantage of. Check out the following ideas.

1. First, and most important: Take time off. Especially during holidays, it’s time for you to visit with family and friends, too! Recharge your batteries, enjoy your life, and take some time for yourself. This is important for staving off burnout. Remind yourself that one of the points of your own business is working (and thus, not working) when you choose. A little R&R can be just the mental and physical refresher you need to come back with renewed energy and vigor. It’s not a crime to spend a day goofing off, especially if you have the time in your schedule.

2. Clean and organize. Did your work space get cluttered up? Receipts lying everywhere? Left the filing until you “had a moment?” Now is your chance! Clean and organize your office space and come back to work with a fresh slate! Purge your email inbox, clean up your hard drive, catch up on the filing. Hang that artwork, vacuum, dust, take out the trash and recycling, create a supportive space for your work.
Bonus tip: Have you been considering implementing a new system for filing, accounting, a database, contacts, or other business process, or perhaps creating forms that might support your business? Devoting time to setting these up carefully and thoughtfully is a great use of downtime.

3. Paperwork. Get caught up or even ahead of yourself. Need to update files? Transfer handwritten notes to disk? Catch up on Quickbooks or online banking? Update log files? It’s never too late to get caught up or get a jump-start on the year-end paperwork you might need.
Especially important: Start inputting everything you need to generate some current financial information. Getting your paperwork up to date now saves you tons of time and frustration when taxes are due.
Bonus tip: If you get an accurate picture of your business finances, you’ll immediately see where you can make more money, where you can cut expenses, and more opportunities for growth. Don’t wait until the end of the year for this!

4. Set some goals. If you have updated your paperwork (especially finances), you probably have a good picture of what the last year, quarter, or month in your business looked like. Now is a good time to set more yearly, quarterly, and monthly goals for you and your business. Stretch a little! Write the new goals down, so you can track how well you do. Don’t wait until the end of the calendar year to set goals–do it now!

Next up: Four more tips!

What do you do for your business when you have downtime?

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