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Solopreneur Magic: Making the Most of Downtime (part 2)

Nov 29

Posted by Laura in business, change, choice, clarity, Communications, Creativity, education, Goals, momentum, performance, planning, practice, professional image, public speaking, speaking, success, time, training | No Comments

(A continuation from part 1.)

I have been self-employed for nearly 14 years, running a variety of businesses over that time. One thing I have noticed is that work seems to come in waves. Sometimes I’ll have tsunami of projects, other times just a trickle. I know I’m not alone in this. It can often be feast or famine. So what can you do to build your business if you don’t actually have billable work in hand? Plenty, it turns out! Over the years, I’ve learned to look at “downtime” as a gift to take advantage of. Check out the following ideas.

5. Learn something. Downtime, even just a few hours, is a terrific time to break out those CDs or MP3s you picked up at a conference or online but haven’t listened to yet, find some books and online training, or read that pile of magazines. It’s important to stay current in your field. You’ll have the time–so open up your mind, and get ready to learn some fabulous new techniques and ideas! Load up your e-reader or your iPod, or go to the library. If you don’t have a pile of stuff waiting for you, go online to professional associations related to your business.

Bonus tip: When reading, have a notebook handy. If you get inspired by an idea, you can write it down, with reference to where you read it. Then you have a “hot list” of ideas and thoughts that you can refer to without flipping through a pile of material trying to find it again. This can be quite useful when you’re searching for blog, article, or speech topics (see tip 7). Alternatively, keep some sticky-note flags available so you can highlight key ideas in a book or magazine.

6. Update your online presence. You may well have a daily or weekly practice of time set aside to maintaining your Facebook Fan page (or personal page), LinkedIn, Twitter, any Ning networks you are a member of, and your website, among others. Downtime is a great opportunity to make major updates and changes. LinkedIn particularly is constantly adding new features; take a little time to create a company profile, update your personal profile, find some new groups to join, and ask and answer questions. Write those new pages for your website like you have been thinking about, update your profiles on other sites, add more content where you can.

Bonus tips: With a tool like HootSuite, you can write a bunch of status updates and tweets and schedule them to go out in the future, instead of all at once. If you use WordPress for your website, you can “draft” pages before publishing them, giving you time to work them through carefully and thoughtfully.

7. Get writing. Write some blog posts, newsletters, articles, speeches, even books. When you make your expertise available, you establish yourself as an authority in your subject and offer valuable content to potential customers and clients. Downtime is a great opportunity to let your creative juices flow. Many blogging platforms allow you to schedule the release of your blog posts in advance (one colleague of mine has a year’s worth of weekly posts already scheduled!). You can easily turn blog posts into articles and publish those on your site (or at a site like ezinearticles.com) or submit them to relevant publications. If you have a regular newsletter, you can start prepping future issues to save you time. Finally, you can turn blog posts and articles into speaking presentations (if you have the communication skills), which is a terrific way to build your business. If you have several blog posts, articles, or presentations on a related topic, you have the bulk of a book (or ebook) written.

Bonus tip: Many social media platforms will link to your blog so that when you publish a new post, it is automatically imported to that platform.

8. Renew connections and make new ones. Business downtime is a great time reestablish your professional connections and make new ones. Have lunch, coffee, or meet up with your colleagues and strategic partners. Go through that pile of business cards and connect online (with social media) and in person. Follow up with potential opportunities by calling, sending a hand-written card, or connecting in another way. Find some networking groups to visit and meet new folks.

Bonus tip: Whenever you receive a new business card from a connection, write a note on the back–where and when you met, any key conversation tips you had, when to follow up, or whatever you need to remember the person by more than just a card!

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Thinking Bigger: The VA Experience

Feb 19

Posted by Laura in change, clarity, Communications, Creativity, experience, momentum, planning, professional image, success, Uncategorized | No Comments

Loyal blog readers may remember some time ago that I posted about the three D’s of task management: delete, defer, and delegate. Well, I’ve had some serious experience with delegating recently. I hired a virtual assistant (VA) several months ago. The different in my business, my approach to it, and my personal growth has been startling! I want to share my experiences here, partly to sing the praises of VAs and partly to show how a simple change can bring about profound learning.

Virtual assistants can do all kinds of support work for a businessperson. Without getting into too much detail, they can offer administrative support, some Web work, design, event planning, phone calls, documentation, you name it. I found my VA through a local networking group, and we signed a contract by which she provides me 4 hours of her services each month. How I ask her to use the time is up to me. So far, I have had her work on both of my Web sites (which were recently relaunched in WordPress), design promotional flyers for and assist with some training events, optimize my profile on some business networking sites, make phone calls and perform some research, and create a PowerPoint presentation from some extremely raw text. I plan to have her help me with a newsletter, more slide presentations, and some marketing tasks in the future!

What surprised me in the process of making use of this support is how much it helped me grow! The lessons ran deeper than I could have imagined (and are still revealing themselves to me). Here are some of them.

  • I was pushed (in a good way) to let go of something and trust another person to handle it. I’ve been self-employed for 14 years, and because I’ve always had to handle everything, it’s fair to say I became a bit of a control freak. I’m so used to handling it all–it was a challenge to let something go. When I was able to do so, a lot of new, exciting opportunities for my time and energy opened up!
  • I became more engaged in my best work. Because I now have support around the details and busy-work of my company, I have more of my brain power and heart invested in the actual work–that of coaching. I no longer have to fret over details because I have a trusted person to handle them for me. I can truly focus on serving my clients.
  • I opened the door to more profitability. I was shocked when I realized that my VA could spend 1 hour on something that would take me 4 or more hours (and a lot of frustration) to get done. I can use those 4 hours to do billable work! Also, because she can support me with excellent work, I’ve accelerated my plans on a lot of my business-building ideas, which will bring more clients to me.
  • I began to see more possibilities in my business. As I was challenged to come up with tasks for my VA (she works so fast!), I started to see a lot more opportunities for myself and my business. Currently, she is developing a slide presentation for me from very raw text and images. This will be published on SlideShare and available for free to anyone who is interested. Before I met my VA, I doubt I ever would have considered this. I don’t like slides, and I don’t know how to use PowerPoint well, and it would have perpetually been put on the back burner. Now it’s happening! More creative ideas are coming to me all the time, and I’m energized to attack them.
  • I started thinking like a bigger company. Suddenly, I have “people.” I can take on bigger projects, bigger commitments because I have support in other areas. I feel more professional. I’ve widened my playing field. This has opened up even more opportunities, and I find I’m incredibly excited and engaged with my business all over again!

Obviously, I recommend a good VA if you need or want some support in your business. As you think about the cost of hiring someone, weight it against the immediate benefits of getting things done, and remember to think about the bigger picture advantages!

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>Speaking Skills: Afterward

Nov 14

Posted by Laura in Communications, confidence, performance, professional image, public speaking, speaking, success | 3 Comments

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Key 6: Afterward

Whew! You’ve done it! You planned, practiced, and performed. Now you’re finished with the presentation! Well, not so fast. A final key to better presentations comes after you have done the hard part. Some careful attention at this stage can help you hone your skills!

  • Graciously accept compliments and questions. People will want to talk to you afterward. Many will compliment you. A polite “Thank you so much!” is an appropriate response. No need to apologize if anything went wrong–it just draws attention to it. Be gracious in accepting compliments. Answer any questions thoughtfully and honestly. If your speech was brief, many people will want to know more! If it was very good (and of course it was!), they may want you to give it again and invite you to speak elsewhere. If you make presentations to promote your business, be prepared with follow-up material.
  • Ask for feedback, and learn from it. This is critically important. Be willing to learn from comments given by your audience. Sometimes they will be nice suggestions, sometimes people are rude. In any case, be gracious accepting suggestions. Write them down if you need to. Remember them as you move forward and hone your skills. If possibly, commission someone to evaluate you and give you tips for improvement. An evaluator can tell you if you were hard to hear, talked too fast, made appropriate eye contact, dealt with unexpected issues well, and connected with the audience.
  • Mine your content for blog entries, articles, podcasts, and more. If you have developed a presentation, why stop there? Build your professional presence by turning that speech into a series of blog entries (like this series), articles for publication, podcasts, and so on. You might choose to expand your presentation and offer it as a paid workshop, tele-class, or a conference presentation. If you get a lot of related material, turn your content into a book, e-book, learning CD or MP3, and so on.
  • Investigate Toastmasters. Almost everything I’ve learned about public speaking has come from Toastmasters International. If you want a positive, supportive learning environment, look for a local club by typing in your ZIP code at the TI web site. You will learn by doing, with helpful comments along the way.

>Speaking Skills: Performance

Oct 25

Posted by Laura in Communications, confidence, performance, practice, professional image, public speaking, speaking, success | No Comments

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Key 5: Performance

It’s the big day! You have adjusted your mindset, planned, rehearsed, and employed some anti-anxiety techniques. You have been introduced to your audience. The moment is here: You stand up to give your presentation! Here are some keys to performance that can help you get your message across while appearing very professional.

  • Dress comfortably, professionally, and appropriately. You don’t want to be wearing clothes or shoes that are too tight, too loose, or sloppy looking. Nothing itchy either! If you concentrate very hard on your content and delivery, you can lose track of what your body is doing–which means, it’s easy to distractedly scratch where it itches, adjust your clothes nervously (like constantly pushing up your sleeves or adjusting your bra strap), or allow any manner of nervous tics to shine through. This kind of thing betrays your nerves.
  • It appears in the last post on anti-anxiety, and it bears repeating here: Take deep, slow breaths before speaking. Inhale through your nose, hold for a second or two, and exhale through your mouth. This will help you be mindful and present in your body, which can then cut down on unconscious fidgeting, swaying, and other giveaways of your nerves. Use a deep breath now and then in your presentation to create a pause and recenter yourself.
  • Stand in neutral position, which is feet shoulder width apart, hands down at your sides comfortably. Nervous movement includes hand-wringing and swaying back and forth, and you can counteract this by intentionally being in neutral position. Your gestures and body language will be deliberate, and your movement will be purposeful from this position. Random, nervous moment detracts from your speech by distracting your listeners. Deliberate, thought-out movement enhances your message and drives it home.
  • Don’t get trapped behind a podium if you have one. A podium can hide a bunch of nervousness, but it’s very easy to put your notes down, grip the sides of the podium, and not move an inch! This doesn’t make for a dynamic speech. Instead, put your notes (if you’re using them) on the podium, and then break out from behind it to move deliberately across your speech area. You can connect with the audience much better when you can move to them. Be careful that you don’t block any visual aids you might have (slides, flip charts, white board, etc.) as you move around.
  • If you have a very large room, and there is a microphone on the podium, you may be stuck there so you can be heard (first, ask if a lapel mic is available). If you must stay behind a podium, make your gestures large, so they can be seen. Add a lot of enthusiasm in your voice and face, so it can “read” to the whole room. And be sure to make lots of eye contact from the podium (remember to look up and connect with your audience).

Next: More performance techniques!

>Speaking Skills: Antianxiety

Oct 19

Posted by Laura in Communications, Mindfulness, professional image, public speaking, speaking | No Comments

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Key 4: Antianxiety

Presentation time is looming! You have worked on your mindset and intentions, planned your material out, and practiced. You have a firm grip on your content, and it’s starting to come together nicely in the time allotment. As the date and time for your actual presentation get closer, you might start to feel a familiar nervousness. Here are some techniques to reduce anxiety in the days and moments leading up to your presentation!

  • Remember your mindset techniques: The audience wants to hear what you have to say, you offer value to them with your content, and you are “keyed up.”
  • If you tend to think in terms of worst-case scenarios, counter it by imagining the best that can happen. Take ownership of your success!
  • Before speaking, take deep, slow breaths. Inhale through your nose, hold for a second or two, and exhale through your mouth. If you practice yoga breathing, you may find those techniques useful. Focus on your breathing to calm down, slow your heart rate. Use these deep breaths to get centered before speaking. This will also help you be mindful and present in your body, which can then cut down on unconscious fidgeting, swaying, and other giveaways of your nerves!
  • Have a bottle or glass of water near you when speaking. One sign of nervousness is a dry mouth, which can, unfortunately, lead to “smacking” sounds as you try to enunciate your words. Sipping water will help you prevent this, as well as forcing you to make pauses at key points. Note that you should sip the water, not chug it–you don’t want to suddenly feel a very urgent call of nature during your presentation. Avoid dairy-based drinks before speaking, they cause a lot of mucus production and require a lot of throat-clearing.
  • Try an antianxiety acupressure technique: the thigh rub. If you’re starting to feel panicky before your presentation, discreetly place a hand (or both) on the top of your thigh. Press down with the heel of your hand, and rub from the top of your thigh down toward your knee. Repeat as necessary. This is an acupressure technique for reducing anxiety (you can search for more acupressure techniques with Google). You can’t really do it during your speech (you’ll be bobbing up and down a lot if you do), but it can work to calm you down beforehand.
  • Do you have other postures or gestures that calm you down? Employ them as necessary. For example, when I am calm and relaxed, I frequently find that my thumb is tucked between my first and second fingers. It’s an unconscious posture when I’m already relaxed. Sometimes I will deliberately do this to bring on a calming sensation. If something like this works for you, by all means, use it to your advantage!
  • A little aromatherapy (body lotion, cologne, or some other scent that won’t disturb others) can be a powerful mechanism for reducing anxiety. If I’m wearing my favorite cologne, a discreet sniff of my inner wrist brings on the delightfully peaceful feelings associated with the scent (the human sense of smell is powerfully evocative of certain emotions). Lavender and ylang ylang are particularly calming for most people.
  • Still a tad nervous? Think this: “Ok, in 10 minutes [30 minutes, 1 hour], I am done, for better or worse, and I won’t have to worry about it any more!”
  • Finally, if you are still nervous to give your speech, think of it as a performance, as if you are acting. Put on the persona of someone who is supremely confident, and then perform. Many actors are actually very shy, introverted people who feel more comfortable pretending to be someone else. You can do the same in a presentation. “Fake it ‘til you make it” has a big core of truth in it when it comes to boosting confidence. Adopt the persona of a confident speaker, and you will be the real thing before you know it.
Next key: Performance

>Speaking Skills: Rehearsal

Oct 14

Posted by Laura in practice, professional image, public speaking, speaking | No Comments

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After you have worked on your mindset and more or less completed your planning, it’s time to rehearse (the third key to better presentations). Rehearsal and practice are critical for being comfortable when giving a presentation of any kind. If you are well versed in your material, you’ll be much more confident and less likely to get flustered. Practice as much as you feel you need to. Here are some tips:

  • Practice your presentation by speaking at full volume (not whispering to yourself or “thinking” through it). I used to rehearse by whispering because I felt foolish talking to an empty room, but I found I was almost afraid to speak up as loudly as was necessary during the actual event!
  • Practice while standing up and moving around, as you would be during the actual presentation.
  • Practice the speech in sections (just the intro, just the conclusion) if you have limited time. Try to get at least two or three run-throughs of the entire thing.
  • Practice with a test audience, if possible. Anyone listening in can tell you if you are speaking too fast or too slowly or if your material is confusing.
  • Practice with visual aids until you can use them easily and appropriately.
  • Watch your pacing and time limits. Use a timer! This is very important–if you find your prepared material is running far too long, you have some cuts to make. On the flip side, if it’s running way too short, you have more work to do.
  • If you have scripted your speech, commit it to memory or reduce reliance on notes. Practice only glancing at your notes from time to time; you don’t want to just read from them when you give your presentation.
  • If at all possible, practice in the actual space you will give the presentation (or at least get a look at it, if it’s not familiar to you). Moving to use all the space available to you is a good way to engage your audience.
  • Practice your body language–you probably need to exaggerate your gestures to get your point across, especially if the audience is large. Many people only make gestures from the elbows down, which makes it look as if your arms are pinned to your side. Use your whole arm!
  • If you feel comfortable doing so, videotape yourself so you can clearly observe your pacing, volume, gestures, enthusiasm, and use of space.

>Speaking Skills: Planning (part 3)

Oct 5

Posted by Laura in planning, professional image, public speaking, research, speaking | No Comments

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Part 4 of “Professionally Speaking: Six Keys to Better Presentations,” is the continuation of the second key: Planning. In this entry: Research.

When you have clarified your point, your audience, and your take-home message, and you have come up with a rough outline to structure your material, you are ready to develop the content. A great way to start is by researching.

Will you need data, quotes, anecdotes, news stories to get your point across? If you conduct your research before scripting your presentation (if scripting is required), you will be able to have a wide variety of material available. Research is useful to help you drive your point home. When you can cite facts, studies, or current events to make your position obvious, your audience has more trust in you. Pithy quotes and relevant anecdotes help your audience connect with you personally. Don’t forget to include personal stories and even jokes, where appropriate. Keep the following in mind: anything you add through research should highlight and add to your speech, not detract, distract, or take away from it.

It’s easy to dig up a lot of information about your topic, and you may be tempted to put it all in your presentation because it all seems relevant. Resist this urge! You can bombard your audience with far too much information. Return to the “so what?” question you originally asked yourself so that you can make sure you are sticking to the heart of the matter. Make sure your support material is clear, helpful, and illuminates what you are saying.

Next up: Scripting

>Speaking Skills: Planning (part 3)

Oct 5

Posted by Laura in planning, professional image, public speaking, research, speaking | No Comments

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Part 4 of “Professionally Speaking: Six Keys to Better Presentations,” is the continuation of the second key: Planning. In this entry: Research.

When you have clarified your point, your audience, and your take-home message, and you have come up with a rough outline to structure your material, you are ready to develop the content. A great way to start is by researching.

Will you need data, quotes, anecdotes, news stories to get your point across? If you conduct your research before scripting your presentation (if scripting is required), you will be able to have a wide variety of material available. Research is useful to help you drive your point home. When you can cite facts, studies, or current events to make your position obvious, your audience has more trust in you. Pithy quotes and relevant anecdotes help your audience connect with you personally. Don’t forget to include personal stories and even jokes, where appropriate. Keep the following in mind: anything you add through research should highlight and add to your speech, not detract, distract, or take away from it.

It’s easy to dig up a lot of information about your topic, and you may be tempted to put it all in your presentation because it all seems relevant. Resist this urge! You can bombard your audience with far too much information. Return to the “so what?” question you originally asked yourself so that you can make sure you are sticking to the heart of the matter. Make sure your support material is clear, helpful, and illuminates what you are saying.

Next up: Scripting