Posts Tagged learning

A Coach’s Education

In honor of International Coaching Week, February 6 through 12, I am posting a series of short articles about coaching.

Day 3: The Education of a Coach
Currently, coaching is not a regulated field the way social work, therapy, and counseling are (requiring training and degrees, certification, and even licensure). Anyone can call themselves a coach, and many do so, even if coaching isn’t quite the right term for what they do. There is no required training to be a coach.

The International Coach Federation is a voluntary organization that has established core principles for training, as well as a code of ethics and credentialing levels for coaches. When seeking a professional coach, look for one with at least some training, if not certification and credentialing.
Anyone interested in becoming a coach (or learning how some coaches are trained) should go to the ICF Web site and look for Accredited Coach Training Programs (ACTPs).

To be accredited by the ICF, a coach training program must have a minimum of 125 hours of coach-specific training on the ICF Core Competencies and the ICF Code of Ethics, a minimum of six observed coaching sessions with an experienced coach, and a comprehensive final exam. A tip for clients seeking coaching: look for a coach who has completed some sort of training, preferably an ACTP.
Once a coach has completed an ACTP, he or she becomes eligible for credentialing through the ICF. There are currently three levels of credentials available to coaches: Associate Certified Coach (ACC), Professional Certified Coach (PCC), and Master Certified Coach (MCC).
For the ACC credential, the coach must graduate from the ACTP, have a minimum of 100 coaching hours and at least 8 clients, get letters of reference from experienced coaches, and more. For PCC, the applicant must have graduated from an ACTP, have 750 coaching hours and at least 25 clients, and more. For MCC, the highest level, the coach has 2,500 coaching hours, at least 35 clients, and more.
I completed an ACTP through Erickson College (The Art and Science of Coaching). When I completed modules 1-4, I earned the title of Certified Professional Coach. I then completed module 5 and earned the title Erickson Certified Professional Coach. I maintain professional membership in the ICF, which means (among other things) that I abide by their Code of Ethics. In April 2010 I applied for and was awarded my ACC credential from the International Coach Federation.
There are also accredited continuing coach education units, which help coaches grow in their skills (and are required for higher levels of credentialing). I have taken a course in Coaching Team Thinking and Innovation (from Erickson) as well as Energy Leadership Training from iPEC and am now a Master Practitioner of the Energy Leadership Index assessment. An early commitment I made to my career was to have regular continuing education so that I can grow as a coach and serve my clients with more tools.

Tomorrow: How Do People Use Coaching?

Questions about coach training? Leave a comment or contact me!

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Solopreneur Magic: Making the Most of Downtime (part 2)

(A continuation from part 1.)

I have been self-employed for nearly 14 years, running a variety of businesses over that time. One thing I have noticed is that work seems to come in waves. Sometimes I’ll have tsunami of projects, other times just a trickle. I know I’m not alone in this. It can often be feast or famine. So what can you do to build your business if you don’t actually have billable work in hand? Plenty, it turns out! Over the years, I’ve learned to look at “downtime” as a gift to take advantage of. Check out the following ideas.

5. Learn something. Downtime, even just a few hours, is a terrific time to break out those CDs or MP3s you picked up at a conference or online but haven’t listened to yet, find some books and online training, or read that pile of magazines. It’s important to stay current in your field. You’ll have the time–so open up your mind, and get ready to learn some fabulous new techniques and ideas! Load up your e-reader or your iPod, or go to the library. If you don’t have a pile of stuff waiting for you, go online to professional associations related to your business.

Bonus tip: When reading, have a notebook handy. If you get inspired by an idea, you can write it down, with reference to where you read it. Then you have a “hot list” of ideas and thoughts that you can refer to without flipping through a pile of material trying to find it again. This can be quite useful when you’re searching for blog, article, or speech topics (see tip 7). Alternatively, keep some sticky-note flags available so you can highlight key ideas in a book or magazine.

6. Update your online presence. You may well have a daily or weekly practice of time set aside to maintaining your Facebook Fan page (or personal page), LinkedIn, Twitter, any Ning networks you are a member of, and your website, among others. Downtime is a great opportunity to make major updates and changes. LinkedIn particularly is constantly adding new features; take a little time to create a company profile, update your personal profile, find some new groups to join, and ask and answer questions. Write those new pages for your website like you have been thinking about, update your profiles on other sites, add more content where you can.

Bonus tips: With a tool like HootSuite, you can write a bunch of status updates and tweets and schedule them to go out in the future, instead of all at once. If you use WordPress for your website, you can “draft” pages before publishing them, giving you time to work them through carefully and thoughtfully.

7. Get writing. Write some blog posts, newsletters, articles, speeches, even books. When you make your expertise available, you establish yourself as an authority in your subject and offer valuable content to potential customers and clients. Downtime is a great opportunity to let your creative juices flow. Many blogging platforms allow you to schedule the release of your blog posts in advance (one colleague of mine has a year’s worth of weekly posts already scheduled!). You can easily turn blog posts into articles and publish those on your site (or at a site like ezinearticles.com) or submit them to relevant publications. If you have a regular newsletter, you can start prepping future issues to save you time. Finally, you can turn blog posts and articles into speaking presentations (if you have the communication skills), which is a terrific way to build your business. If you have several blog posts, articles, or presentations on a related topic, you have the bulk of a book (or ebook) written.

Bonus tip: Many social media platforms will link to your blog so that when you publish a new post, it is automatically imported to that platform.

8. Renew connections and make new ones. Business downtime is a great time reestablish your professional connections and make new ones. Have lunch, coffee, or meet up with your colleagues and strategic partners. Go through that pile of business cards and connect online (with social media) and in person. Follow up with potential opportunities by calling, sending a hand-written card, or connecting in another way. Find some networking groups to visit and meet new folks.

Bonus tip: Whenever you receive a new business card from a connection, write a note on the back–where and when you met, any key conversation tips you had, when to follow up, or whatever you need to remember the person by more than just a card!

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Thinking Bigger: The VA Experience

Loyal blog readers may remember some time ago that I posted about the three D’s of task management: delete, defer, and delegate. Well, I’ve had some serious experience with delegating recently. I hired a virtual assistant (VA) several months ago. The different in my business, my approach to it, and my personal growth has been startling! I want to share my experiences here, partly to sing the praises of VAs and partly to show how a simple change can bring about profound learning.

Virtual assistants can do all kinds of support work for a businessperson. Without getting into too much detail, they can offer administrative support, some Web work, design, event planning, phone calls, documentation, you name it. I found my VA through a local networking group, and we signed a contract by which she provides me 4 hours of her services each month. How I ask her to use the time is up to me. So far, I have had her work on both of my Web sites (which were recently relaunched in WordPress), design promotional flyers for and assist with some training events, optimize my profile on some business networking sites, make phone calls and perform some research, and create a PowerPoint presentation from some extremely raw text. I plan to have her help me with a newsletter, more slide presentations, and some marketing tasks in the future!

What surprised me in the process of making use of this support is how much it helped me grow! The lessons ran deeper than I could have imagined (and are still revealing themselves to me). Here are some of them.

  • I was pushed (in a good way) to let go of something and trust another person to handle it. I’ve been self-employed for 14 years, and because I’ve always had to handle everything, it’s fair to say I became a bit of a control freak. I’m so used to handling it all–it was a challenge to let something go. When I was able to do so, a lot of new, exciting opportunities for my time and energy opened up!
  • I became more engaged in my best work. Because I now have support around the details and busy-work of my company, I have more of my brain power and heart invested in the actual work–that of coaching. I no longer have to fret over details because I have a trusted person to handle them for me. I can truly focus on serving my clients.
  • I opened the door to more profitability. I was shocked when I realized that my VA could spend 1 hour on something that would take me 4 or more hours (and a lot of frustration) to get done. I can use those 4 hours to do billable work! Also, because she can support me with excellent work, I’ve accelerated my plans on a lot of my business-building ideas, which will bring more clients to me.
  • I began to see more possibilities in my business. As I was challenged to come up with tasks for my VA (she works so fast!), I started to see a lot more opportunities for myself and my business. Currently, she is developing a slide presentation for me from very raw text and images. This will be published on SlideShare and available for free to anyone who is interested. Before I met my VA, I doubt I ever would have considered this. I don’t like slides, and I don’t know how to use PowerPoint well, and it would have perpetually been put on the back burner. Now it’s happening! More creative ideas are coming to me all the time, and I’m energized to attack them.
  • I started thinking like a bigger company. Suddenly, I have “people.” I can take on bigger projects, bigger commitments because I have support in other areas. I feel more professional. I’ve widened my playing field. This has opened up even more opportunities, and I find I’m incredibly excited and engaged with my business all over again!

Obviously, I recommend a good VA if you need or want some support in your business. As you think about the cost of hiring someone, weight it against the immediate benefits of getting things done, and remember to think about the bigger picture advantages!

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