In honor of International Coaching Week, February 6 through 12, I am posting a series of short articles about coaching.
Day 4: How Do People Use Coaching?
People can seek coaching for support in nearly every aspect of their lives. A general “life coach” or “business coach” may help a client focus on many or all aspects life or business. In a sports metaphor, a head coach, someone who oversees all aspects of the game and team, is like a life coach.
Many coaches have a specialty, or niche, and focus on helping certain kinds of people (e.g., executives, entrepreneurs, speakers, direct sellers) or address certain aspects of life (e.g., relationships, life balance, communication). A specialist coach still connects to the whole client and doesn’t work totally in isolation on one particular area. In a sports metaphor again, a specialist coach might be someone who works with basketball players only on their free throws, or a putting coach for golfers.
Clients may come to coaches with the desire to create change in one or more of the following focus areas (and many others!):
- Career advancement
- Career change and job seeking
- Life balance
- Management and executive skills
- Starting or growing a business (including marketing)
- Time management/productivity
- ADD support
- Improve communication (including presentation and professional speaking)
- Organization
- Relationships (including parenting)
- Self-esteem and self-confidence
- Handling a specific issue
- Problem solving
- Financial planning
- Spiritual growth
- Health and wellness
I’ve you’re consider hiring a coach, but are not sure what to use a coach for, ask yourself these questions: What one aspect of my life could benefit from some coaching? What one area of my life, if I improved it, would improve all the other areas?
A lot of people think that coaching only comes into play for big-picture life or career issues. Did you know that coaching can also be supportive of a single particular project or a short-term goal?
Just about anything you can imagine that has a timeline for completion can benefit from some coaching attention!
- Writing a book
- Creating a business plan
- Developing a workshop or speech
- Training plan for a triathlon
- Losing a set amount of weight
- Starting a club or community group
- Planning a wedding or other large event
- Completing college or graduate school
- Job search
- Work projects, such as creation of an action team or development of a program
- Earning tenure at a university
- Increasing sales in a single quarter
- Marketing planning and implementation
Imagine what might be possible if you had focused support and energy around a single project. What could you achieve?
Tomorrow: Are You Coachable?










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